McDonald’s, Wendy’s and Bob Evans focus on marketing French fries
The question heard at restaurants for decades — “You want fries with that?” — may conjure up an image of an overlooked side dish consumers end up ordering by default, but chains from McDonald’s and Wendy’s to Bob Evans are not taking French fries or other sides for granted. McDonald’s is making a bigger deal of its French fries by removing the question mark from the age-old question heard at its cash registers. Through the end of the year, ...
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Contact: Desiree Torres Desiree.Torres@penton.com