Old-fashioned paper calendars provide branding opportunities, nostalgia
As restaurant customers turn the page to a new year, many will be doing it with calendars from their favorite eateries. Old-fashioned, month-by-month paper calendars, which seem rather quaint in this age of computer-based datebooks and smart-phone schedules, can provide a timeless time-keeper – and a restaurant branding opportunity – from the cheeky cows of Chick-fil-A to the rosy cheeks of Hooters servers. Beyond branding, a number of independent restaurants create calendars to ...
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