Survey shows how guests choose bars and restaurants for sports viewing
March Madness, the annual men’s and women’s college basketball tournament to decide the national championship, can be a slam dunk for restaurateurs. New research conducted by the National Restaurant Association said 20 percent of American adults expect to involve restaurants and bars in their March Madness plans this year. Consumers surveyed said their top choices for watching games, which begin Tuesday evening, would be eateries that offer special-price deals, such as happy ...
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Contact: Desiree Torres Desiree.Torres@penton.com