As rising labor costs, commodity inflation and energy-related expenses mount, major quick-service chains are taking steps to reverse dwindling profits from their popular value menus and low-priced offerings. But McDonald’s is brewing a hot, new value menu tack that could offset strains its franchisees are feeling in the face of escalating overhead that’s burdening all quick-service competitors trying to make money on $1 food items. Meanwhile, McDonald’s and its competitors ...
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