Frozen-treat chain Rita’s Italian Ice looks to reawaken brand awareness for the first day of spring with its first national TV commercial and a systemwide giveaway of a regular-size Italian ice. Rita’s will mark the 20th anniversary of its Free Ice Giveaway Tuesday. The annual promotion began in 1992 as a way to celebrate the seasonal reopening of the chain. This year, the Trevose, Pa.-based brand will promote its treats on national TV for the first time. The commercial stars ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!