It could have been a made-for-television movie of the week. A husband and wife team plots to purchase a body part, place it into a signature restaurant item that millions of consumers order every day, expose the foreign object and use the claim to extort cash from the restaurant’s parent company. But it wasn’t fiction. It happened to Wendy’s International Inc. in March 2005, starting a three-month drama that included late-night television jokes, countless newspaper articles and ...
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Contact: Desiree Torres Desiree.Torres@penton.com