KANSAS CITY Kan. Nothing about the opening of Backfire BBQ, the latest concept from restaurant impresario Steven Schussler, is conventional. First, it’s a barbecue restaurant in a barbecue town. The concept is tied to reality TV stars, the Teutul family of the TLC show “American Chopper,” who are known for motorcycles, foul language and family dysfunction, not food. And it’s the dead of winter coming out of the worst recession in years.Yet Schussler, founder of Schussler Creative in ...
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Contact: Desiree Torres Desiree.Torres@penton.com