SEATTLE Seattle’s Best Coffee has launched a rooibos-based beverage just as its parent company, Starbucks, announced its first use of the African tea-like drink. Seattle’s Best’s drink, the Vanilla Red Tea Latte, is made from brewed rooibos concentrate, milk and vanilla syrup. Consumers have the option of using low-fat milk and sugar-free vanilla syrup. It was launched Dec. 31 at an average price of $3.10 for a 12-ounce size.Also called “red bush” or “red tea,” rooibos is ...
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Contact: Desiree Torres Desiree.Torres@penton.com