When the Murphy Adams Restaurant Group bought Mama Fu's Asian House from Raving Brands nearly two years ago, chief executive Randy Murphy — already a Mama Fu's franchisee — wanted to add online ordering and delivery to the 14-unit chain's service options. Murphy believed customers would use both, and there was little competition in the fast-casual segment for either service. “Asian restaurants do delivery in lots of places, but no one was doing it widely here,” said Murphy, whose ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?