Dave Prokupek discusses chain’s growth plans, Five Guys and emerging burger rivals
Watch out, Five Guys. Smashburger is working hard to catch up. While the Lorton, Va.-based Five Guys Burgers & Fries has long been the leader in the “better burger” race with more than 700 locations, Smashburger is gaining ground in its goal to be the No. 2 franchised burger brand. This week, Smashburger said it signed on six new franchise partners who plan to add 83 new units, bringing the number of locations under development to more than 500 over the next few years. By the ...
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Contact: Desiree Torres Desiree.Torres@penton.com