Nation’s Restaurant News speaks with vice president of marketing Bobby Williams about the chain’s new “We Power Mornings” campaign
Smoothie King is emphasizing its breakfast offerings with a new “We power mornings” campaign that launches Tuesday. The 600-unit New Orleans-based smoothie chain is highlighting its Get Lean, Get Strong, Get Healthy and Get Going menu in the “We power mornings” push, featuring a variety of smoothies that offer everything from additional protein to potassium to Vitamin D. Capitalizing on National Karaoke Week, which coincides with the new campaign launch, Smoothie King ...
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