Sonic Drive-In is launching its reformulated soft-serve ice cream with a buy-one-get-one free shake promotion. The 3,500-unit drive-in chain said the shake promotion, which allows the free shake anytime and not just at purchase, will last through June 27. In addition, from Memorial Day to Labor Day, Sonic is offering single-topping sundaes for 99 cents after 8 p.m. The new formula, billed as “Real Ice Cream,” was announced earlier this year as one of several initiatives that ...
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Contact: Desiree Torres Desiree.Torres@penton.com