Three new shakes also expands beverage menu
Sonic Corp. expanded its popular and profitable hot dog line this week with the debut of a limited-time spicy Baja Dog. The quick-service chain also introduced three new shakes. The Baja Dog expands upon the four $1.99 hot dogs introduced in March, which the company has credited with helping improve sales. The Baja features an all-beef hot dog with pepper jack cheese, tomato slices, diced onions and jalapeños on a poppy seed bun. J. Clifford Hudson, chairman and chief executive of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!