Here’s the scenario: You’re a burger chain in expansion mode using all the latest technologies, and young people who are passionate about the brand are clamoring to get their pictures on your packaging and in your advertisements. Sounds like a new up-and-coming chain, right?Actually the chain is Chattanooga, Tenn.-based Krystal, which is celebrating its 75th birthday this year. Krystal is among three chains based in the Southeast with milestone anniversaries in 2007. In addition, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?