Here’s the scenario: You’re a burger chain in expansion mode using all the latest technologies, and young people who are passionate about the brand are clamoring to get their pictures on your packaging and in your advertisements. Sounds like a new up-and-coming chain, right?Actually the chain is Chattanooga, Tenn.-based Krystal, which is celebrating its 75th birthday this year. Krystal is among three chains based in the Southeast with milestone anniversaries in 2007. In addition, ...
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Contact: Desiree Torres Desiree.Torres@penton.com