In an ongoing plan to “unleash the power” of Seattle’s Best Coffee as a second global coffee brand, Starbucks Corp. said it is launching a new identity for the concept, including an updated logo. Starbucks also said Wednesday that it had signed an agreement with AMC Theatres, which will begin serving Seattle Best coffee at 300 cinemas this summer. The new logo for Seattle's Best reflects the brand's positioning as offering a more accessible specialty coffee in mass-market ...
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Contact: Desiree Torres Desiree.Torres@penton.com