Bowing to customer pressure, Starbucks Corp. on Thursday announced it will transition away from using cochineal extract, a colorant made from the crushed bodies of dried bugs, in several beverages and food items by the end of June. The ingredient came under attack in March after the vegan and vegetarian website thisdishisvegetarian.com reported that Starbucks was using cochineal extract, which is sometimes listed among ingredients as “carmine” in its pink-color offerings. ...
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Contact: Desiree Torres Desiree.Torres@penton.com