Starbucks Coffee Co. said Tuesday it will introduce its first light-roast coffee products early next year. The new “Blonde” roast, to debut at U.S. Starbucks locations on Jan. 10, aims to attract the estimated 40 percent of American coffee drinkers who say they prefer a lighter roast flavor, according to the company’s research. “We feel like that’s been an underserved customer group,” said Rossann Williams, Starbucks senior vice president for the sunbelt ...
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Contact: Desiree Torres Desiree.Torres@penton.com