Analysts don’t expect consumer fallout
Starbucks’ latest plan to raise prices on some beverages is not expected to hurt consumer demand for the coffeehouse products and will serve to offset inflationary cost pressures, securities analysts said Thursday. The Seattle-based coffeehouse giant said late Wednesday it would raise the price of certain beverages in some markets, while also lowering the price of other popular drinks. The move is necessary, Starbucks said, to address the rising price of coffee beans, which the ...
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