Several national chains, pumped up by marketing campaigns that showcase indie-rock bands or special after-hours menus, have found new opportunities in the hours following the dinner daypart.But while late-night operations can add incremental profits, foodservice strategist Dennis Lombardi of WD Partners in Columbus, Ohio, says extended hours aren’t right for every operator. “It’s really a function of how well the brand is perceived as filling a late-night need,” Lombardi says. ...
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Contact: Desiree Torres Desiree.Torres@penton.com