Study: Consumers think healthful fare costs more

Consumers believe that more healthful menu selections are pricier than standard restaurant fare, making it tougher for operators to sell nutrition-oriented items to spending-shy guests, a new study from Mintel Foodservice said Thursday. Moreover, Mintel said, the healthful dishes are absent from the popular value menus that restaurants have been promoting out of necessity throughout the downturn. The sluggish economic recovery continues to influence consumers’ spending habits and ...

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