Sandwich chain Subway has long marketed its food as more healthful than many other options in the quick-service segment. Tony Pace, chief marketing officer of the 34,000-unit chain, recently discussed its latest health-focused marketing strategies. What is Subway's marketing message? We’re trying to avoid what I’d call health extremism: The whole notion that you have to be very prescribed down to the lowest level of calories isn’t really helpful to most of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com