Restaurant marketers looking to tap into consumers’ holiday spirit would be served best by using seasonal tie-ins along with a brand’s long-term marketing message, according to a new study from marketing research and consulting firm Ace Metrix. IHOP and Outback Steakhouse are two recent examples of chains that ran holiday-themed ads that scored well with surveyed consumers, said Los Angeles-based Ace Metrix. The firm’s vice president, Jack McKee, advises restaurant ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.