Starbucks Coffee Co. has helped to transform coffee in America from a mere cup of joe to a gourmet beverage experience. From its humble beginnings as a small store in Seattle to a $9.4 billion corporation with more than 14,000 cafes around the globe, Starbucks has for many years been setting trends with its dark-roasted Arabica coffee, customized espresso drinks and indulgent frozen beverages. The corporate charge at Starbucks is to create products that will set it apart from ...

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