IRVINE Calif. Taco Bell has tied in to the release of Sports Illustrated’s swimsuit issue with a microsite that allows visitors to become virtual photographers and shoot pictures of model Daniella Sarahyba. The site, www.directdaniella.com, is part of an integrated campaign that includes print and online advertising, a media tour and an in-store promotion on Taco Bell’s sauce packets. Visitors to the website can direct a photo shoot with Sarahyba as she plays ...
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Contact: Desiree Torres Desiree.Torres@penton.com