As the summer party season heats up, Taco Bell debuted Monday a new promotion campaign for its Taco 12 Pack with the offer of free music by hip hop duo Chiddy Bang. The 12 packs, a box of beef tacos with crispy or soft tortillas priced at a recommended $10, are being aggressively promoted by the Irvine, Calif.-based chain as the new “must-have party accessory” of the summer. Starting Monday and for a limited time, Facebook friends can download a free exclusive mix of Chiddy ...
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Contact: Desiree Torres Desiree.Torres@penton.com