The chain’s employees, franchisees star in $3 million ad campaign
Taco Bell launched a $3 million ad campaign this week as it continues to attack claims made about its taco meat. The “Talk” campaign features real Taco Bell executives, franchisees and employees touting that the chain’s seasoned-beef recipe contains 88 percent ground beef inspected by the U.S. Department of Agriculture and 12 percent spices and seasonings. Viewers are invited to visit www.tacobell.com to see the ingredients that make up the chain’s spice recipe. The ...
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Contact: Desiree Torres Desiree.Torres@penton.com