Changes aimed at building dinner business, encouraging lingering
The 158-unit Taco Cabana is rolling out a renovation program aimed at building dinner business and encouraging customers to linger at the Mexican fast-casual chain. The 32-year-old chain in July debuted six remodeled stores in the Fort Worth, Texas, market, part of a $4.5 million to $5 million investment in upgrading Taco Cabana’s fast-casual positioning. Changes include replacing the bright pink and teal color scheme with a calmer color palette, installing “work station” ...
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Contact: Desiree Torres Desiree.Torres@penton.com