Here’s something you don’t see every day: an ad for a restaurant urging people not to eat at the restaurant. All right, it doesn’t really do that once you read all the copy, but the headline certainly is a grabber, and the copy is a much more interesting way to say “we’re the best” than merely coming out and saying “we’re the best.” This ad for Rochester Chop House, in Rochester, Mich., was created by Hoffman & Associates of Grosse Pointe Park, Mich., and appeared in the February issue of ...

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