As a restaurant operator, don’t even think — not for a moment — about treating a baby boomer as “old.” Baby boomers are the large meal the U.S. population boa constrictor has been digesting, with those Americans born between 1946 and 1964 numbering about 79 million and making up about 26 percent of the total U.S. population. A Pew study revealed that the typical boomer believes “old age” does not begin until age 72. And while they are ...
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Contact: Desiree Torres Desiree.Torres@penton.com