Diners at The French Laundry in Yountville, Calif., will be able to catch a free ride to and from dinner in a BMW ActiveHybrid 7 as part of a new partnership between the luxury car maker and chef Thomas Keller. BMW officials said the partnership was designed to introduce the new high-end vehicle — priced around $107,000 — to guests of The French Laundry, who fit the car maker’s target market. Stacy Morris, a spokeswoman for BMW of North America, said the brand alignment was ...
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Contact: Desiree Torres Desiree.Torres@penton.com