Casual-dining and tiki bar pioneer Trader Vic’s said it has signed a franchise agreement that will see three of its concepts developed in India and Sri Lanka. The new franchisee group is a partnership of JSM Corp. Pvt. Ltd. of Mumbai, India, and Gourmet Gulf Co. of Dubai in the United Arab Emirates. The 75-year-old Trader Vic’s, which is based in Concord, Calif., operates or franchises 30 Trader Vic’s, Senior Pico, Mai Tai Lounge and Island Bar and Grill restaurants, ...
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Contact: Desiree Torres Desiree.Torres@penton.com