Operators mix up bold, kid-friendly drinks to offset slipping soda sales
Creative new drinks aimed at pint-sized patrons are flooding restaurant menus. Boasting playful colors, memorable names, healthful ingredients and unusual flavors, these beverages are designed to boost check averages and recoup slipping soda sales, according to industry observers. “Although soft drinks make up the lion’s share of beverage servings, we are seeing consumption declining,” said Kim McLynn, spokeswoman for The NPD Group, a Port Washington, N.Y.-based market ...
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Contact: Desiree Torres Desiree.Torres@penton.com