Achalkboard sign on the wall at one of the Umami Burger locations in Los Angeles reveals a key reason why this casual-dining better-burger concept is a hit. “Umami: It makes things taste good,” the sign states. For founder Adam Fleischman, it’s all about umami—what the Japanese refer to as the “fifth taste,” a savory deliciousness that comes from glutamate and other naturally occurring elements in certain foods. In creating his short and simple ...
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