DUBLIN Ohio Wendyâ€™s International Inc., a division of Wendyâ€™s/Arbyâ€™s Group Inc. and parent to the nationâ€™s third-largest hamburger chain, has named the Kaplan Thaler Group its lead creative agency. Kaplan Thaler will handle Dublin-based Wendyâ€™s advertising, media planning, digital marketing and restaurant activation.Kaplan Thaler was selected after an agency review involving five agencies, including kirschenbaum bond + partners, which had been Wendyâ€™s lead agency since January 2008 and ...
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