Franchisee: Long John Silver's-A&W co-branding 'a failure'
A longtime franchisee of the Long John Silver’s chain filed a lawsuit against franchisor Yum! Brands Inc. last week, claiming it was misled into “the abject failure” of co-branding units with the A&W brand. Treasure Isles Inc. of Lexington, Ky., a 26-unit Long John Silver’s franchisee that sought Chapter 11 bankruptcy protection Feb. 1, filed its suit Sept. 16 in U.S. Bankruptcy Court for the Eastern District of Kentucky. “The co-branding was a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?