IRVINE Calif. Taco Bell is aiming to steal market share in the quick-service segment through the introduction of more beverages, more healthful menu items, family dinners and a breakfast platform set for 2012.At the Taco Bell investor meeting Tuesday, Yum Brands Inc. executives said they plan to grow Taco Bell’s current 3-percent share of the quick-service market to 5 percent with new menu platforms that retain a focus on value, according to research from Joe Buckley at Bank of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com