This article is part of a multi-part story on Yum! Brands' newest marketing strategies. See more coverage here. In the United States, KFC struggled for much of 2010, logging same-store sales losses of 4 percent, 7 percent and 8 percent for the first three quarters, respectively, before swinging to a 1-percent gain in the fourth quarter of 2010 and the first quarter of this year. But comparable sales slipped 5 percent in the second quarter of this year, and KFC has turned its ...
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Contact: Desiree Torres Desiree.Torres@penton.com