Zaxby’s is planning to expand into new markets in the South and Midwest, and is exploring a new breakfast daypart as part of an overall growth strategy for the chicken chain. The Athens, Ga.-based chain plans to open 31 new restaurants in 2011, and between 35 and 40 new units in 2012. New markets will be throughout Oklahoma, Indiana, Kentucky, Ohio, Virginia and West Virginia, as well as southeastern U.S. states where Zaxby’s already operates restaurants, said Tony Townley, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!