Clay Dover

Clay
Dover
Chief Marketing Officer,
Pei Wei Asian Diner

Clay Dover is chief marketing officer for Pei Wei restaurants, with over 200 locations, based in Scottsdale, Ariz. Previously, he served as CMO at Raising Cane's Chicken Fingers, a position he held for six years. He has more than 20 years of restaurant marketing experience with a variety of restaurant brands. He serves as a co-chair of the NRA Marketing Executives Group and as an advisory board member of several restaurant industry organizations. Dover was awarded the 2012 CMO of the Year award by the American Marketing Association in Dallas.

Articles
CMO Perspectives: Alison Delaney of Huddle House
Marketing executive reveals details of iconic brand’s 50th anniversary refresh
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Marketing consultant offers advice on reversing traffic declines, listening to customers
CMO Perspectives: Jeff Carl of Taco Bueno 1
Marketing executive discusses quick-service Tex-Mex brand’s repositioning
CMO Perspectives: Karin Silk of Rubio's
Rubio's senior VP of marketing talks loyalty, customer relationships and more
CMO Perspectives: Peter Nolan of Roti Mediterranean Grill
Nolan talks overall marketing approach, the value of storytelling and customers as experts
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Fast-casual chain focuses on mobile loyalty, Millennials
CMO Perspectives: Paul Macaluso of Moe’s Southwest Grill 
Award-winning exec emphasizes brand heritage, food mission
CMO Perspectives: Doug Reifschneider of Firehouse Subs 
Focus on core mission sets sandwich chain apart in competitive segment
CMO Perspectives: Rachel Phillips-Luther of Zoës Kitchen  1
Executive tasked with defining “Mediterranean” for growing chain’s new customers
How brands can stand out in a crowded industry  1
Raising Cane's CMO gives tips on restaurant marketing
CMO Perspectives: Renae Scott of Togo's Sandwiches 
How the concept stands out in a competitive segment
CMO Perspectives: Nancy Hampton of CiCi’s Pizza 
Pizza-buffet chain emphasizes value, food quality to differentiate in competitive segment
CMO Perspectives: Ron Parikh of Genghis Grill 
Marketer discusses balancing aggressive growth with staying relevant
CMO Perspectives: Barry Westrum of Dairy Queen  1
Marketing exec discusses how the chain stays relevant after nearly 75 years
CMO Perspectives: Noodles & Company’s Dan Fogarty 
The exec discusses competing in the fast-casual segment

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