Clay Dover

Clay
Dover
Chief Marketing Officer,
Raising Cane's Chicken Fingers

Clay Dover is the chief marketing officer, fry cook and cashier at Raising Cane's Chicken Fingers, a position he has held for the past five years. He has more than 20 years of restaurant marketing experience with a variety of brands. He serves as a board member for the NRA Marketing Executives Group and as an Advisory Board member of several restaurant industry organizations. Dover was recently awarded the 2012 CMO of the year award by the American Marketing Association in Dallas.

Articles
CMO Perspectives: Arjun Sen of ZenMango
Marketing consultant offers advice on reversing traffic declines, listening to customers
CMO Perspectives: Jeff Carl of Taco Bueno 1
Marketing executive discusses quick-service Tex-Mex brand’s repositioning
CMO Perspectives: Karin Silk of Rubio's
Rubio's senior VP of marketing talks loyalty, customer relationships and more
CMO Perspectives: Peter Nolan of Roti Mediterranean Grill
Nolan talks overall marketing approach, the value of storytelling and customers as experts
CMO Perspectives: Mark Mears of Schlotzsky’s 
Fast-casual chain focuses on mobile loyalty, Millennials
CMO Perspectives: Paul Macaluso of Moe’s Southwest Grill 
Award-winning exec emphasizes brand heritage, food mission
CMO Perspectives: Doug Reifschneider of Firehouse Subs 
Focus on core mission sets sandwich chain apart in competitive segment
CMO Perspectives: Rachel Phillips-Luther of Zoës Kitchen  1
Executive tasked with defining “Mediterranean” for growing chain’s new customers
How brands can stand out in a crowded industry  1
Raising Cane's CMO gives tips on restaurant marketing
CMO Perspectives: Renae Scott of Togo's Sandwiches 
How the concept stands out in a competitive segment
CMO Perspectives: Nancy Hampton of CiCi’s Pizza 
Pizza-buffet chain emphasizes value, food quality to differentiate in competitive segment
CMO Perspectives: Ron Parikh of Genghis Grill 
Marketer discusses balancing aggressive growth with staying relevant
CMO Perspectives: Barry Westrum of Dairy Queen  1
Marketing exec discusses how the chain stays relevant after nearly 75 years
CMO Perspectives: Noodles & Company’s Dan Fogarty 
The exec discusses competing in the fast-casual segment
CMO Perspectives: Taco Cabana’s Todd Coerver
Former marketer, now COO, discusses marketing’s role in operations
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Blogs & Commentary
Apr 23, 2015
blog

McDonald's performance is worse than you think 2

McDonald's U.S. same-store sales fell 2.6 percent in the first quarter. But factor out breakfast, and the number is worse....More
Apr 23, 2015
blog

Fertitta plans 10-acre Houston development, 1st Mastro’s in Texas

The development will combine a luxury hotel with offices and residential and retail offerings....More

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