Clay Dover

Clay
Dover
Chief Marketing Officer,
Pei Wei Asian Diner

Clay Dover is chief marketing officer for Pei Wei restaurants, with over 200 locations, based in Scottsdale, Ariz. Previously, he served as CMO at Raising Cane's Chicken Fingers, a position he held for six years. He has more than 20 years of restaurant marketing experience with a variety of restaurant brands. He serves as a co-chair of the NRA Marketing Executives Group and as an advisory board member of several restaurant industry organizations. Dover was awarded the 2012 CMO of the Year award by the American Marketing Association in Dallas.

Articles
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CMO Perspectives: How MAD Greens built a brand from scratch 
MAD Greens’ Lucas Clarke talks about the dos and don’ts of marketing with Pei Wei’s Clay Dove
How Pie Five personalizes the guest experience
Pizza chain CEO Randy Gier says customers want to feel like they are part of a brand
CMO Perspectives: Josh Kern of Smashburger 1
Better burger chain CMO discusses how marketing has helped make the brand a segment leader
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CMO Perspectives: Susan Lintonsmith of Quiznos  2
Global chief marketing officer shares turnaround and new brand development insights
CMO Perspectives: Blaine E. Hurst of Panera Bread  1
Chief transformation and growth officer shares risks taken to drive innovation
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CMO Perspectives: Anita Walker of Fox Restaurant Concepts 
Marketing VP discusses how to support multiple brands with unique messaging
CMO Perspectives: Sarah Grover of Barfresh 
Former California Pizza Kitchen CMO discusses marketing philosophy
CMO Perspectives: Steven Goldstein of The Culinary Edge 
Consultant offers take on what’s next for the restaurant industry
CMO Perspectives: Alison Delaney of Huddle House 
Marketing executive reveals details of iconic brand’s 50th anniversary refresh
CMO Perspectives: Arjun Sen of ZenMango 
Marketing consultant offers advice on reversing traffic declines, listening to customers
CMO Perspectives: Jeff Carl of Taco Bueno  1
Marketing executive discusses quick-service Tex-Mex brand’s repositioning
CMO Perspectives: Karin Silk of Rubio's 
Rubio's senior VP of marketing talks loyalty, customer relationships and more
CMO Perspectives: Peter Nolan of Roti Mediterranean Grill  1
Nolan talks overall marketing approach, the value of storytelling and customers as experts
CMO Perspectives: Mark Mears of Schlotzsky’s 
Fast-casual chain focuses on mobile loyalty, Millennials
CMO Perspectives: Paul Macaluso of Moe’s Southwest Grill 
Award-winning exec emphasizes brand heritage, food mission

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