Reporter's Notebook

Fro-yo chain looks to divide and conquer

Oklahoma City, Okla.-based Orange Leaf Frozen Yogurt now offers cup dividers for the no-mix crowd.

 

In the increasingly competitive frozen-yogurt category, at least one player is looking to divide and conquer.

Especially for those consumers who don’t like to let their flavors and toppings mix, Orange Leaf Frozen Yogurt is offering the solution: cup dividers.

The Oklahoma City, Okla.-based self-serve fro-yo franchisor has just started offering the dividers in its 16-ounce cups. They allow guests to fill two or three sections without mixing the flavors or toppings.

 “Most of our customers prefer to get more than one flavor of fro-yo in their cup,” said Karley Hofer, director of brand development at Orange Leaf, in a statement.

“While some like to swirl or mix several flavors and toppings together,” Hofer said, “others prefer their fro-yo flavors neatly separated so that they can enjoy each distinct taste or custom build their flavor combination as they go.”

 Orange Leaf has more than 285 locations in the United States and Australia.

Please or Register to post comments.

What's Reporter's Notebook?

Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.

Contributors

Jonathan Maze

Jonathan Maze covers finance for Nations Restaurant News, as well as restaurant chains based in the Midwest. Jonathan came to NRN in 2014 after seven years covering restaurants for Franchise Times...

Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...
Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×