Food Writer's Diary

My favorite product at the National Restaurant Show


I enjoy drinking alcohol, but it's not for everyone or every occasion, obviously. Of course there are many options out there for non-drinkers, from sodas, juices, coffees and teas to the horribly named mocktails (who are you mocking, and why?).

But I really enjoyed this line of non-alcoholic "spirits" that I saw at the International Spirits, Wine and Beer pavilion at the National Restaurant Show. Actually, I really liked the non-alcoholic vodka, which was the only one I tried (life is short, how many non-alcoholic beverages am I supposed to try?). It's made with just water, herbs and spices, including a fair amount of chile, which I thought quite brilliantly simulated the burn of alcohol.

It kind of reminded me of "Triquila," a beverage that the beverage consulting company The Tippling Bros. developed a few years back. It was a spiced sake they used to make a version of Margarita at Mercadito Cantina in New York City, which only had a beer and wine license, so they couldn't use tequila. If memory serves, they, too, used chiles to simulate the back-of-the-throat sensation of a tequila shot. 

Anyway, I thought it was pretty cool. 

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What's Food Writer's Diary?

Food Writer's Diary is a blog written by Bret Thorn, senior food editor of Nation’s Restaurant News, which covers culinary trends and his adventures.


Bret Thorn

Bret Thorn is responsible for reporting on culinary trends in foodservice for Nation's Restaurant News. He joined NRN in 1999, after spending about five years as a journalist in Thailand, where...
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