Mark Brandau

Midwest Bureau Chief , Nation’s Restaurant News

Mark Brandau joined Nation’s Restaurant News in 2005 as a desk editor, and since 2008 he has covered marketing and advertising trends for NRN and NRN.com. Following a move to NRN’s Chicago office in 2009, he began covering the largest foodservice chains based in the Midwest, including McDonald’s Corp. and Yum! Brands Inc. He has a bachelor’s degree in journalism from Northwestern University and a master’s degree in journalism from Columbia University.

Posts by Mark Brandau

in Reporter's Notebook Mar 21, 2014

Waging a different debate

In the clash between lawmakers, restaurateurs and protesters, a tiered minimum wage warrants investigation....More
in Reporter's Notebook Jan 27, 2014

Arby's deft punking at the Grammys

Arby's didn't just "get lucky" with its sharp tweet during Grammys broadcast....More
in Reporter's Notebook Jan 10, 2014

Answers out of reach?

Does pulling marketing dollars from TV make sense for Red Lobster, Olive Garden?....More
in Reporter's Notebook Jan 03, 2014

The quantified selfie

Selfies aren't just for smart-phone-obsessed Millennials. Restaurants leverage them for effective marketing....More
in Reporter's Notebook Nov 27, 2013

BK's Big King is not the A-bomb

Burger King might go after McDonald's sandwiches, but other menus have real game changers....More
in Reporter's Notebook Sep 04, 2013

OpenTable opening doors for Facebook users

Facebook will let its mobile users book restaurant tables directly from brands' pages through OpenTable integration....More
in Reporter's Notebook Jul 24, 2013

Sticker shock for bd's

Stir-fry chain bd's Mongolian Grill grows add-on sales, profitability by up-selling appetizers and drinks with help from table decal....More
in Reporter's Notebook Jul 18, 2013

Deficit of good options

Viral backlash against McDonald's "budget journal" enflames the minimum-wage debate....More
in Reporter's Notebook Jun 27, 2013

Panda puts it to a vote

Quick-service chain answers outcry over brown fried rice with an in-store referendum, tracking sales of white versus brown, with the winner staying....More
in Reporter's Notebook May 17, 2013

Blazing a trail with Breadcrumb?

Groupon pitches Breadcrumb POS app for tablets as ordering and payment solution of the future. Will chain restaurants go along?....More

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