What makes people from different generations love different restaurant brands? Technomic’s 2023 America’s Favorite Chains data offers a detailed look at which brands are beloved by which consumers.
Millennials, consumers born between the early 1980s and mid-1990s, are firmly in their adult years now. They were the first generation of the Internet and social media, which still plays a role in how they find and choose restaurants, and many of them have families of their own influencing the decisions they make.
What do Millennials love in a restaurant? For one thing, they are big fans of beverages and snacks, more so than full meals. They also love smoothies, possibly for the convenience, perception of health, and consistency.
In this gallery, meet 20 of Millennials’ favorite restaurant chains — 10 full-service brands and 10 limited-service brands. Each has an overall score presented as a percentage. Percentages represent a composite top-box rating, indicating the share of recent guests who gave the brand the highest possible overall score.
Want to dig deeper into America’s Favorite Chains? Follow the below links.