Despite adverse weather across much of the country during Sonic Drive-In Corp.’s Feb. 28-ended second quarter, the brand grew systemwide same-store sales 1.4 percent, which officials said resulted from efficient marketing, new menu items and layered daypart promotions. However, the Oklahoma City-based chain’s revenue dipped 1.3 percent, as the closure of 12 company-owned drive-ins and the refranchising of seven units in the past 12 months pressured the top line. The operator ...
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Contact: Desiree Torres Desiree.Torres@penton.com