New study shows most Americans don’t want to pay more for healthier menu options
Americans might be hearing a lot about eating healthier these days, but most say they would not be willing to pay extra for it when dining out, according to a study from The NPD Group. The Port Washington, N.Y.-based marketing research firm found that about 70 percent of consumers — most notably those over 50 who tend to show more interest in healthful foods than younger Americans — said they don’t expect to pay a premium for healthier items when they dine out. The study, ...
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