Hyperlocal social-media offering could change restaurant deal game
Facebook, one of the biggest names in social media, has upgraded its Places feature in ways that operators and social-media experts say will benefit the nation’s biggest restaurant chains — mainly by allowing large chains to execute or modify promotions at the unit level. With added management tools to Facebook Places, “parent” brands can create and manage a Facebook page for every “child” location in its system. Scott Gulbransen, Applebee’s director ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
