Facebook, one of the biggest names in social media, has upgraded its Places feature in ways that operators and social-media experts say will benefit the nation’s biggest restaurant chains — mainly by allowing large chains to execute or modify promotions at the unit level. With added management tools to Facebook Places, “parent” brands can create and manage a Facebook page for every “child” location in its system. Scott Gulbransen, Applebee’s director ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.