Shattering the taboo against mixing high-end spirits, some bartenders are finding success with upscale cocktails made from artisanal and super-premium liquors. Seen as affordable luxuries, they send some customers reaching for their wallets, offering a rare bright spot amid the recessionary gloom. "Actually, the economy is helping us," said Toby Maloney, head mixologist and partner of the Violet Hour, a high-end cocktail lounge in Chicago. "We're getting busier. People realize that ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!