NASHVILLE Tenn. A marketing company has sued Back Yard Burgers Inc. for allegedly failing to pay $1.1 million in fees for advertising and other services provided to the regional quick-service chain. The suit asserts that the payment should have largely come from an advertising fund that was set up for franchisees and administered by the franchisor. But the plaintiff, Agility Marketing Inc. here, said the money was never passed along.“This is an ordinary commercial dispute between a ...
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Contact: Desiree Torres Desiree.Torres@penton.com