Marketers have been asking for months which is the best method for reaching customers: broadcast media, with its ability to reach the most people fast in a given trade area, or the low-cost to no-cost new-media methods in vogue, especially social media.But the question isnâ€™t actually which avenue is better, says Tim Hackbardt, principal of marketing firm The White Barn Group in San Juan Capistrano, Calif. Both have their uses, and each brand should strike a balance depending on its ...
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