Top restaurant chains say engagement is more important than numbers
Most foodservice chains trail giants like Starbucks in terms of their number of Facebook fans, but several brands are proving themselves adept at engaging members of that group who are likely to drive business, according to new research from software firm Expion. Expion compiled for Nation’s Restaurant News a ranking of 312 major foodservice companies based on the brands’ numbers of “active” Facebook fans — users who interact with restaurants by posting on the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!