Top restaurant chains say engagement is more important than numbers
Most foodservice chains trail giants like Starbucks in terms of their number of Facebook fans, but several brands are proving themselves adept at engaging members of that group who are likely to drive business, according to new research from software firm Expion. Expion compiled for Nation’s Restaurant News a ranking of 312 major foodservice companies based on the brands’ numbers of “active” Facebook fans — users who interact with restaurants by posting on the ...
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